I think up new things.

About me


Being aware of the earth’s well-being is important, and I will continue to commit myself to do so. However, it is only 2021, and we have just woken up to learn we have overslept terribly. Lots of sustainability ambitions suffer from technical challenges on a global scale.
So - in the meantime - it might be better to turn back to the original meaning of the word 'sustainable'; simply extending the life cycle of the products we use.

My name is Ronald Jan Veeneman, I think up new business opportunities, although I rather prefer to say: 'I think up new things'.... Because unlike related fields such as design thinking, rethinking, or ideation, I mainly work intuitively. I emphatically regard the creation of new business opportunities as a creative field, which is why I prefer to say: 'I think up new things'.

However, true new business opportunities are not easy to find. That is why you will not hear from me for a while after I have received your assignment. When I report back, I usually bring a sketch, plan, sample, or prototype to review together. In this way I work for various companies with little time or inspiration to think up innovative opportunities themselves.

During sampling, working hours are at my expense. Those hours are recalculated when we actually start running your innovation process.
A new business process with me takes about 3 months, and that usually leads to an investment of about € 5,000 all-in.

Long time ago I graduaded senior general secondary education, preparing myself for pre-university education, certificate included. But then I chose creative design. I started on the art academy in the City of Arnhem, to continue on the art academy in the City of Utrecht. I graduaded this last one in a rather perculiar way, or I didn’t, it seems 'I purchased my degree', which you will hear about another time.

Not much later I ended up in a serious design job. After that, completely nothing for at least a thousand years. In the end I was surprised to learn that creative professionals are always asked to do their trick after a certain new phenomenon had already been set-up. But something well-designed can still be ill-conceived….

I am easy-going, but also keen on details. I find lack of details similar to writing without spaces, whatyoureadiswhatyouneed. I am a true ‘Jack of all trades’, very resourceful, because improvising is what I do best.

Social media

If you like to learn more about me, you go to Linkedin. And if you like to read more from me you go to  Twitter. Most of the time I write about new business in Dutch. Only when a message needs to be understood abroad, I write it down in English. That's all folks.


Creative professionals show their portfolio to let you know what they're capable of in terms of making new things. I rather not.
First reason for this point of view, is that the new business branch is very sensitive to disclosure, which of course you did not hear from me.
I also like to protect my clients from the socalled ‘not-invented-here-syndrome'; many new business opportunities will actually never be introduced - for many plausible reasons.
The last reason for this perculiar point of view is definitely not the least; on this website, your competitors are silently reading along ;-)

Providing the names of some of my most respected clients is no issue of course, a selection: KLM, Connexxion Openbaar Vervoer, Sparta Rijwielen, Rabobank, NXP, Gemeente Almere....

New business


Some new business assignments lead to more added value than anticipated - way beyond the core-requirements set by the initial client. Assignments like these turn out also to be relevant for other clients, for other new products, yes, even for a whole new market.
When KLM (Royal Dutch Airlines) asked me to come up with an innovative solution for being able to execute minute repairs of interior plastics in the Boeing 777, it appeared that this new business opportunity would also work for multiple airlines, in multiple aircraft models. Thus we called this solution ‘Aeroglue’, which is  represented by Global Aviation Co, Norcross, Atlanta (USA).

I also develop new business opportunities on a regional scale. Hometown soccer club ‘Sportclub Deventer’ asked me to come up with an innovative solution to mount sponsorboards to their fences, an issue many sporting clubs will recognise; lots of drilling and grinding, in other words, a true hassle. Your fences become damaged and you still have to keep your sponsor boards in position while mounting.

With the ‘Sponsorbolt advertising board mounting system’ any event manager can clamp  an advertising board right out of its pocket - hop - on to any double wire panel fence. With Sponsorbolt your advertising boards are automatically positioned on the right height, while your fence and boards remain in pristine shape.

The Sponsorbolt brand is represented by W&H Sports BV from Nieuw-Vennep (NL).


The Panelpads project was my personal new business contribution to owners of ‘youngtimer’ Volvo passenger vehicles. Panelpads was a range of innovative repairkits for the doorcards of the Volvo 940 and 960-I, the Volvo 960-II and V90, and the Volvo V70 and S70 (1996 - 2000). 
Panelpads products were sold worldwide. However, I had to discontinue this initiative because focus on the many true core-business assets in my portfolio required more attention.

But…. here above I share the Panelpads technical drawings and manuals for free, in this way you can produce a Panelpads repairkit for yourself, including some practical workarounds as well.

Aeroglue verpakking
Een foto van Ronald Jan
Foto van een sponsorbolt product

Inventor 2.0

Sometimes ideas pop-up without command. At that moment I work more like an 'inventor', but then a modern one, let's say like an 'inventor 2.0'. 
Unlike Professor Calculus, Gyro Gearloose, or Grandpa Fonkel though, I rarely invent anything technical. I just think up new opportunities. These self-invented new business opportunities are almost always about compact products, well designed, and cleverly packed.

Together with product engineer Eric Steijlen from 3DPSA, and Guy Janssen van Key23D, we are currently working on Kruiskaars, a great new business opportunity for the Amerpoort Group.

Photo of chewing gum dispenser

In a similar way as Kruiskaars I once composed ‘The Jacket’. The Jacket was a smart pocket dispenser for Sportlife chewing gum blisters. However, years went by and new projects arrived.
Also candy manufacturers joint forces or shifted marketing strategies, in other words, The Jacket became rather dormant.

Until now. Because now you can have The Jacket all for yourself, using 3D print technology!

The Jacket allows you to shoot out chewing gum tablets from a blister, single-handedly. The Jacket is safe when driving, and cool when you’re treating. The Jacket keeps your blister clean and prevents its tablets from getting damaged or smudged.

Here you download The Jacket for free. Have it printed anywhere you like! The link will serve you a .stl file, this file can only be downloaded from a desktop computer.

Kruiskaars logo

The Jacket / Sportlife